HBO Max subscribers surge in Q2 due to day-and-date Warner Bros. film releases

In the event you’re executives at AT&T-owned WarnerMedia, immediately is an excellent day. That’s as a result of its fledgling streaming service HBO Max added an enormous 2.8 million subscribers in Q2 2021, experiences Yahoo Finance. That is the second surge of subscribers HBO Max has seen in as many months, including one other 2.7 million simply final quarter.

With its 2.8 million Q2 2021 subscribers, HBO Max now has 47 million subscribers in the US, and a complete of 67 million subscribers worldwide. That’s not dangerous in any respect contemplating HBO Max is simply over a 12 months previous and launched with comparatively much less content material when in comparison with Disney Plus and Netflix.

One of many causes for HBO Max’s subscribers surge is probably going the truth that Warner Bros. is releasing all its massive tentpole motion pictures day and date this 12 months. Which means the day they arrive out in theaters can also be the day they arrive for streaming on HBO Max. Whereas many thought theaters could be booming by this time as a result of vaccine rollout, with the delta variant spreading it appears film followers are completely happy to remain residence and watch new content material from the security of their front room if that possibility is accessible.

In different phrases, Warner Bros’s day and date HBO Max technique appears to have paid off massive time. That is all of the extra spectacular contemplating HBO Max is $14.99 per 30 days, virtually double that of Disney Plus’s month-to-month fee, and costlier than Netflix’s two entry-level plans. Individuals are clearly prepared to shell out extra for a service that provides new blockbusters like Godzilla vs. Kong and Mortal Kombat. Upcoming blockbusters embrace the likes of The Suicide Squad and Dune.

However for these maintaining monitor, Netflix continues to be the streaming king with 209 million subscribers worldwide. Disney Plus follows at 104 million subscribers worldwide. However in additional indicators of AT&T’s confidence in HBO Max, the corporate introduced it’s elevating its 2021 subscriber estimates for the streaming service. Initially the corporate forecasted HBO Max to have between 67 and 70 million subscribers by the top of 2021. Now these forecasts have been revised as much as 70 to 73 million subscribers.